RYAN BAIR

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CASE STUDY

T-Mobile/Galaxy S/Look Fast

The next generation of music, film, fashion and television.

Ray-Ban/Rare Prints/ace hotel

Sondre and Mona Lerche at Ace Hotel New York.

Motorola/Green Day/American Idiot on Broadway

Green Day takes its groundbreaking rock opera to Broadway.

Garnier Fructis/Rolling Stone/Atlantic Records/Choose the Cover

The first unsigned band on the cover of Rolling Stone.

Rolling Stone/Private Concert Series

An exclusive performance series for loyal readers and special guests.

case

ray-ban/sondre lerche/ace hotel

photography (custom print) Eric Ray Davidson

videography Robert Weiss

Following musician Sondre Lerche between a stay at the Ace Hotel New York and his performance in Palm Springs during the Coachella festival, this multi-platform partnership was developed to promote the launch of Ray-Ban's Rare Prints frames. Custom content included photo shoot and print, microsite, performance video and event production.