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CASE STUDY


01

T-Mobile/Galaxy S/Look Fast

The next generation of music, film, fashion and television.



02

Ray-Ban/Rare Prints/ace hotel

Sondre and Mona Lerche at Ace Hotel New York.



03

Motorola/Green Day/American Idiot on Broadway

Green Day takes its ground-breaking rock opera to Broadway.



04

Garnier Fructis/Rolling Stone/Atlantic Records/Choose the Cover

The first unsigned band on the cover of Rolling Stone.



05

Rolling Stone/Private Concert Series

An exclusive performance series for loyal readers and special guests.



case


03

Motorola/green day/
american idiot on broadway


photograp hy (custom print) Eric Ogden

Highlighting the unique web-crunching technology of Motorola’s Cliq XT, this unique partnership brought the essence of MOTOBLUR to life by allowing Rolling Stone readers to connect with and deeply immerse themselves in the world of Green Day’s American Idiot.

The full integrated program included:

  • Custom Photo Shoot
  • Extensive Social Media Marketing
  • Editorial Coverage on RollingStone.com
  • National Consumer Sweepstakes
  • Broadway Opening Sponsorship
  • Coordinated Press Efforts




cmyk


Green Day in-book profile opener



American Idiot cast in-book spread





Program write-up in the New York Times




rgb


Opening night red carpet



Cast of American Idiot



Behind the scenes on Rollingstone.com






RYAN BAIR | CONTACT | REQUEST RESUME